Friday, May 16, 2008

Robert Mondavi passed away today.

Robert Mondavi died today. He was 94 years old.

At 22 years old, I visited my first winery: Robert Mondavi. The tour guide was knowledgeable about his company, and delivered a very finely crafted shtick which ended in the winery's tasting bar/sales room.

Mondavi worked hard to personally market his wines nationally and abroad. Hardly a day passes without a Japanese customer requesting Opus One where I work.

Estate grown and bottled wine, boutique labels, and what is known in the industry as 'premium' or 'ultra-premium' wines continue to be where all of the sales growth is in the wine business. Basically, Robert Mondavi foresaw all of this when he split with his brother to form his own winery over 40 years ago.

All of the above is just a small part of Mondavi's legacy and lasting imprint on the American wine industry as well as the modern history of wine. Here is the AP obituary

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